From Convenience to Continuity

From a DoorDash ad, I started noticing that people don’t always use delivery because they’re hungry.
Sometimes, it’s because leaving feels… off. Like you’re about to miss something, or break a role you’re supposed to be holding in that moment.

This project explores how delivery platforms (like DoorDash) tap into that feeling instead of just solving for convenience, but also reducing the cost of stepping away in specific moments.

I then translated this observation into a simple model that explains how these decisions happen, and how the same logic can be applied beyond delivery to other products, services, and workflows.