<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Consumer Insights Research Portfolio]]></title><description><![CDATA[Consumer Insights Research Portfolio]]></description><link>https://winniekh.wixsite.com/winniekh/journal</link><generator>RSS for Node</generator><lastBuildDate>Wed, 08 Jul 2026 03:45:58 GMT</lastBuildDate><atom:link href="https://winniekh.wixsite.com/winniekh/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why McDonald’s Monopoly Drives Repeat Behavior]]></title><description><![CDATA[Recently, I came across the concept of gamification, and it reminded me of the McDonald's Monopoly campaign. Last year, during the event, I found myself going back more often than I expected. I’m normally don't eats out much, but during that period, I kept going back within a short time. Not because my fridge was empty, and not because I had planned to. At some point, it just felt like I was getting closer to something. What looks like a simple promotion is actually a system designed to keep...]]></description><link>https://winniekh.wixsite.com/winniekh/post/why-mcdonald-s-monopoly-drives-repeat-behavior</link><guid isPermaLink="false">69e453bf0c8d230c9e916b29</guid><pubDate>Sun, 19 Apr 2026 04:20:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cc04de_27b59f6adf4e4e64b0d7bf547732e025~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>hung928</dc:creator></item><item><title><![CDATA[From Newspapers to Stages: Why We’re Paying for Experience Again]]></title><description><![CDATA[I’ve been thinking about where our entertainment spending has actually gone. We now get high-quality content for free on platforms like YouTube and other streaming services. But the money we used to spend on TV or newspapers didn’t disappear; it shifted. That’s why we’re becoming more interested in live entertainment, and why the industry keeps growing. People are more selective, but when they do spend, they want something that feels worth it. I felt this at a RAYE concert last week. She...]]></description><link>https://winniekh.wixsite.com/winniekh/post/copy-of-from-newspapers-to-stages-why-we-re-paying-for-experience-again</link><guid isPermaLink="false">69e94b25bbc0f3ff7446f54c</guid><pubDate>Wed, 22 Apr 2026 22:26:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cc04de_915e148e9c4943d19803a45f8019a067~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>hung928</dc:creator></item><item><title><![CDATA[How Physical Space Filters Customer Behavior]]></title><description><![CDATA[Yesterday I walked around Wicker Park in Chicago and paid attention to how different stores feel and who they attract. Even within the same area, the customer groups can be very different. One coffee shop I went to had an industrial, slightly messy look, but the tables were actually very clean. It felt like someone intentionally created this environment. There were large tables where students were studying, and also sofa areas for people to sit and talk. Most people stayed for a while,...]]></description><link>https://winniekh.wixsite.com/winniekh/post/how-physical-space-filters-customer-behavior</link><guid isPermaLink="false">69e9491bbbc0f3ff7446f0b5</guid><pubDate>Wed, 22 Apr 2026 22:19:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cc04de_4b2f95ed1175473eb407a1e1e67c1763~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>hung928</dc:creator></item></channel></rss>